Email and Social media marketing
We activate omni-channel campaigns that connect the dots between brands and people to build and nurture customer engagement over time.
A comprehensive digital marketing strategy allows you to capture, engage, and convert your target audience in real-time. Our marketing specialists work with you to define and achieve your business objectives with cutting-edge strategies across multiple channels. We develop a digital marketing strategy with 4 main ingredients: the right message, to the right people, on the right platform and of course, at the right time. We take a 360 digital approach to marketing that starts with research and planning and continues with on-going optimizations and insights to maximize your ROI.
Social Media marketing
More than ever users are seeking information and basing decisions on their peers’ advice and opinions. Customers head to your Facebook and Twitter sometimes based on a post or a re-tweet. Let your brand identity on social media be consistent with the brand you have worked so hard to develop.
Our team will help you establish a presence on Facebook, Twitter and other popular social media platforms with custom designed graphical elements that will make a lasting impression on all who visit your page. Combine this visibility with the ability to link directly to your website and you have a recipe for major exposure and traffic.
Bringing your business into the social media scene will bring you to the next level of advertising as well as a whole new way to connect with your market. This is the next step.
Email Marketing
Our marketing processes make use of careful audience segmentation. This means that users receive only the most relevant and targeted information. It allows you to move leads and consumers further down your engagement process while leaving them happy and interested.
There’s a lot that goes into a strong email: relevant copy and messaging, strategic design, etc. But before we can even start thinking about the “pretty stuff,” a thoughtful strategy has to be put together. The first step in a strategic email campaign is identifying all of the different scenarios that consumers could enter. To do that, you need to know your audience inside and out.
We develop strategic form-fills so that when you capture users’ information, you have everything you need to segment the audience. Then, we finalize your business goals and objectives, determining which action we want the audience to take. Only then do we start production, structuring emails to reflect your goals and engage your audience. We also develop targeted landing pages, so that when users click through the email they’re brought to highly focused content.
We also track and use analytics tools to continually optimize the strategy. Through this, we gain a strong understanding of user behavior, which allows us to find the best time, frequency, and content to send to your audience, strengthening your campaigns and improving your results.
Content Marketing
Great content marketing is almost unfair. It brings qualified purchasers to you, helps drive conversions while providing brand lift, and continues to deliver value for years.
But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.
At ONOSTAR MEDIA, we create content that resonates with your customers because it’s engineered for them. Our content marketing services start with well-crafted strategies, drawing on channel expertise and performance data to make better content that works harder for your business.
We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention even if they’re not angling for their business.
We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.
